{"version":"https://jsonfeed.org/version/1","title":"Ready To Drink Podcast","home_page_url":"https://readytodrinkpodcast.com","description":"Ready To Drink Podcast","author":{"name":"Ready To Drink Podcast"},"items":[{"id":"https://readytodrinkpodcast.com/the-articles/f/the-hemp-beverage-industry-is-growing-up-now-comes-the-hard-part","html_content":"

There is a moment in every emerging industry when the tone shifts.

","url":"https://readytodrinkpodcast.com/the-articles/f/the-hemp-beverage-industry-is-growing-up-now-comes-the-hard-part","title":"The Hemp Beverage Industry Is Growing Up. Now Comes the Hard Part","summary":"There is a moment in every emerging industry when the tone shifts.","date_modified":"2026-08-14T18:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/we-told-a-generation-to-walk-away-from-the-trades-now-where","html_content":"

In the 1990s, my father worked for General Motors. Like many skilled manufacturing workers of that era, he wasn’t laid off once. He was laid off multiple times.

","url":"https://readytodrinkpodcast.com/the-articles/f/we-told-a-generation-to-walk-away-from-the-trades-now-where","title":"We Told a Generation to Walk Away From the Trades. Now What?","summary":"In the 1990s, my father worked for General Motors. Like many skilled manufacturing workers of that era, he wasn’t laid off once. He was laid off multiple times.","date_modified":"2026-08-14T13:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/stop-hiding","html_content":"

The 2026 market doesn’t need another polished marketing campaign; it needs grounded leaders. In a societal climate where ignoring reality isn’t an option, but rebuilding is a necessity, consumers are craving human connec...

","url":"https://readytodrinkpodcast.com/the-articles/f/stop-hiding","title":"Stop Hiding","summary":"The 2026 market doesn’t need another polished marketing campaign; it needs grounded leaders. In a societal climate where ignoring reality isn’t an option, but rebuilding is a necessity, consumers are craving human connec...","date_modified":"2026-08-13T18:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/bypassing-the-gatekeepers","html_content":"

The gatekeepers are paid to say no, but the market only rewards those who find the back door. Here is how to navigate the filters, bypass the bureaucracy and get to who actually matters.

","url":"https://readytodrinkpodcast.com/the-articles/f/bypassing-the-gatekeepers","title":"Bypassing the Gatekeepers","summary":"The gatekeepers are paid to say no, but the market only rewards those who find the back door. Here is how to navigate the filters, bypass the bureaucracy and get to who actually matters.","date_modified":"2026-08-13T13:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/categories-don%E2%80%99t-scale-without-understanding","html_content":"

I’ve been on the road a lot over the two years. Stores, warehouses, conversations over counters, loading docks, parking lots. The usual rhythm. Like most stretches on the road, you start noticing patterns.

","url":"https://readytodrinkpodcast.com/the-articles/f/categories-don%E2%80%99t-scale-without-understanding","title":"Categories Don’t Scale Without Understanding","summary":"I’ve been on the road a lot over the two years. Stores, warehouses, conversations over counters, loading docks, parking lots. The usual rhythm. Like most stretches on the road, you start noticing patterns.","date_modified":"2026-08-12T18:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-advisor-problem-no-one-wants-to-name","html_content":"

There’s a quiet problem spreading through early- and mid-stage companies, especially in beverages, hemp THC, non-alcoholic and emerging consumer categories.

","url":"https://readytodrinkpodcast.com/the-articles/f/the-advisor-problem-no-one-wants-to-name","title":"The Advisor Problem No One Wants to Name","summary":"There’s a quiet problem spreading through early- and mid-stage companies, especially in beverages, hemp THC, non-alcoholic and emerging consumer categories.","date_modified":"2026-08-12T13:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-quiet-season-is-where-the-work-actually-happens","html_content":"

Most people think progress is loud. They expect it to announce itself, to leave a trail of proof behind - screenshots, full calendars, constant motion. They believe that if it isn’t visible, it isn’t real. That idea has ...

","url":"https://readytodrinkpodcast.com/the-articles/f/the-quiet-season-is-where-the-work-actually-happens","title":"The Quiet Season Is Where the Work Actually Happens","summary":"Most people think progress is loud. They expect it to announce itself, to leave a trail of proof behind - screenshots, full calendars, constant motion. They believe that if it isn’t visible, it isn’t real. That idea has ...","date_modified":"2026-08-11T18:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-work-that-doesn%E2%80%99t-need-witnesses","html_content":"

I woke up before the noise today. That thin quiet before emails start stacking and everyone else decides what the world is supposed to mean. I’ve learned to protect that hour because it tells me the truth faster than any...

","url":"https://readytodrinkpodcast.com/the-articles/f/the-work-that-doesn%E2%80%99t-need-witnesses","title":"The Work That Doesn’t Need Witnesses","summary":"I woke up before the noise today. That thin quiet before emails start stacking and everyone else decides what the world is supposed to mean. I’ve learned to protect that hour because it tells me the truth faster than any...","date_modified":"2026-08-11T13:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/distributor-landscape-maps---regulated-beverage-edition","html_content":"

Most brands do not fail because the product is bad.

","url":"https://readytodrinkpodcast.com/the-articles/f/distributor-landscape-maps---regulated-beverage-edition","title":"Distributor Landscape Maps - Regulated Beverage Edition","summary":"Most brands do not fail because the product is bad.","date_modified":"2026-08-10T18:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-room-beats-the-feed","html_content":"

I didn’t plan to write this one, it came out of a couple hotel lobbies, a few too-quiet mornings and that familiar feeling you get when the calendar is full but your head finally isn’t.

","url":"https://readytodrinkpodcast.com/the-articles/f/the-room-beats-the-feed","title":"The Room Beats the Feed","summary":"I didn’t plan to write this one, it came out of a couple hotel lobbies, a few too-quiet mornings and that familiar feeling you get when the calendar is full but your head finally isn’t.","date_modified":"2026-08-10T13:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/this-isn%E2%80%99t-a-newsletter-it%E2%80%99s-field-notes","html_content":"

Most business content is written from the outside looking in.

","url":"https://readytodrinkpodcast.com/the-articles/f/this-isn%E2%80%99t-a-newsletter-it%E2%80%99s-field-notes","title":"This Isn’t a Newsletter. It’s Field Notes.","summary":"Most business content is written from the outside looking in.","date_modified":"2026-08-10T00:25:10Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/telling-the-truth-about-non-alcoholic-beer","html_content":"

There's a version of this industry that plays it safe. Softer language. Wellness positioning. Apology baked into the label. Jared Langston looked at all of that and named his brand Good Liar.

","url":"https://readytodrinkpodcast.com/the-articles/f/telling-the-truth-about-non-alcoholic-beer","title":"Telling the Truth About Non-Alcoholic Beer","summary":"There's a version of this industry that plays it safe. Softer language. Wellness positioning. Apology baked into the label. Jared Langston looked at all of that and named his brand Good Liar.","date_modified":"2026-03-08T11:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-ground-game-behind-every-great-beverage-brand","html_content":"

Josh Furbish spent a decade inside Minnesota retail, eight years offline, and one transformational conversation with a founder who bet on himself. Now, with Ground Game Inc., he's doing for emerging beverage brands what ...

","url":"https://readytodrinkpodcast.com/the-articles/f/the-ground-game-behind-every-great-beverage-brand","title":"The Ground Game Behind Every Great Beverage Brand","summary":"Josh Furbish spent a decade inside Minnesota retail, eight years offline, and one transformational conversation with a founder who bet on himself. Now, with Ground Game Inc., he's doing for emerging beverage brands what ...","date_modified":"2026-03-08T11:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/these-guys-are-rewriting-the-rules-of-functional-drinking","html_content":"

I've sat across from a lot of founders in this industry. After twenty years in adult beverage - wholesale distribution, brand development, market strategy - you develop a pretty reliable radar for who's here to build som...

","url":"https://readytodrinkpodcast.com/the-articles/f/these-guys-are-rewriting-the-rules-of-functional-drinking","title":"These Guys are Rewriting the Rules of Functional Drinking","summary":"I've sat across from a lot of founders in this industry. After twenty years in adult beverage - wholesale distribution, brand development, market strategy - you develop a pretty reliable radar for who's here to build som...","date_modified":"2026-03-08T11:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-man-who-helped-build-the-hemp-beverage-category-from-scratch","html_content":"

There are guests you book and then there are guests you find by accident and realize the conversation was inevitable.

","url":"https://readytodrinkpodcast.com/the-articles/f/the-man-who-helped-build-the-hemp-beverage-category-from-scratch","title":"The Man Who Helped Build the Hemp Beverage Category From Scratch","summary":"There are guests you book and then there are guests you find by accident and realize the conversation was inevitable.","date_modified":"2026-03-08T11:00:00Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-farmer-whos-been-right-about-hemp-since-before","html_content":"

There are people you meet in this industry who are in it for the cycle - the hype, the exit, the next wave. Then there are people who were in it before there was a wave. People who built something in the dirt, literally,...

","url":"https://readytodrinkpodcast.com/the-articles/f/the-farmer-whos-been-right-about-hemp-since-before","title":"The Farmer Who's Been Right About Hemp Since Before Anyone ","summary":"There are people you meet in this industry who are in it for the cycle - the hype, the exit, the next wave. Then there are people who were in it before there was a wave. People who built something in the dirt, literally,...","date_modified":"2026-03-08T01:02:56Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/roots-resilience-and-real-beverages","html_content":"

There are brands you come across in this industry that look good on paper, and then there are brands that stop you mid-sentence. Appalachian Girls Cannabis or App Girls, as those who know them say it - is the second kind...

","url":"https://readytodrinkpodcast.com/the-articles/f/roots-resilience-and-real-beverages","title":"Roots, Resilience and Real Beverages","summary":"There are brands you come across in this industry that look good on paper, and then there are brands that stop you mid-sentence. Appalachian Girls Cannabis or App Girls, as those who know them say it - is the second kind...","date_modified":"2026-03-08T00:31:37Z"},{"id":"https://readytodrinkpodcast.com/the-articles/f/the-hemp-beverage-for-busy-women-who-still-have-things-to-do","html_content":"

Every so often, a founder comes on the Ready To Drink Podcast and the conversation just lands differently. Not because I prepped extensively or had a list of talking points - I don't do that. I sent Anna Baskin a cold em...

","url":"https://readytodrinkpodcast.com/the-articles/f/the-hemp-beverage-for-busy-women-who-still-have-things-to-do","title":"The Hemp Beverage for Busy Women Who Still Have Things to Do","summary":"Every so often, a founder comes on the Ready To Drink Podcast and the conversation just lands differently. Not because I prepped extensively or had a list of talking points - I don't do that. I sent Anna Baskin a cold em...","date_modified":"2026-03-08T00:03:02Z"}]}